Founded by a former pro soccer player, Stimulus Athletic focuses on custom team soccer kits, but this fall when they launched their brand-new activewear collectio, they partnered with agency Riley to create a kickoff campaign.
Together, we developed an impossibly bold launch campaign that played with color and movement. The campaign rallied around the idea of improvement, growth, and the hard work it takes improve in the gym, on the fields, and, most importantly, in our personal lives.
It was important to work with talent that are competitive athletes, capturing real workout moments on camera. With Stimulus’s soccer foundation, we had athletes from the Minnesota United FC team showing off their ball skils and and putting in real work in front of the camera even after a team practice earlier the same day.