Red Wing Shoe Co. – Red Wing Made (Directors cut)

Red Wing Shoe Company June 2021: Jamie Kvamme - Marketing Manager Ani Djaferian - Art Director The Red Wing Shoe Company is an iconic American brand with a history that stretches back more than 100 years. In June 2021, I was brought in to shoot a mix of portrait and documentary images as part of the brand’s “Red Wing Made” campaign. Captured over two days at Red Wing’s factory and tannery in Red Wing, Minnesota. We dove deep into the process behind their heritage boots. Totaling more than 200 steps, Red Wing’s time-honored process starts in their own leather tannery and goes all the way through cutting, stitching, and lasting each boot. Our primary focus, however, was on the hands that do the work.

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