Center For Energy and Enviroment – Electrify Everything
2024 & 2026The Electrify Everything campaign for the Minnesota nonprofit Center for Energy & Environment (CEE) encourages homeowners to take advantage of utility rebates and transition to high-efficiency electric appliances and HVAC systems powered by renewable energy.
Working with real homeowners across Minnesota, we created a library of authentic lifestyle imagery that highlights the people, spaces, and technologies behind the transition to electrification. From air-source heat pumps, to induction cooking and heat pump water heaters, the photography was designed to make these innovations feel approachable, practical, and part of everyday life.
This project combined documentary storytelling with the demands of a commercial production. Photographing multiple homes each day required careful planning, an efficient crew, and a minimal footprint while capturing a wide range of technologies, environments, and genuine moments. It's been especially rewarding to help tell stories that support a more energy-efficient future.