Elevate Minnesota is a new campaign developed by Olson agency to promote a consortium of trade unions in Minnesota, with a goal to raise public awareness about the benefits that unions offer their members and the community.
Rather than depicting union members in their gritty construction clothing, this campaign focuses on showing union members as everyone's next door neighbors. These are real people in their own clothes. We also had some of them members hold their own tools in the photographs. The images will be used across a wide campaign – on the website, in ads, and as part of short web videos.Read More