For a while I've hinted that I was working on a large commercial project, well last week the billboards went up, so I can finally reveal the work. At the end of June, local designer and art director Zach Keenan asked me to help on the campaign to promote Going Out, the new entertainment app by the Star Tribune. The app consolidates information about music, restaurant, museums, movies, and more into a single app, with recommendations from the Star Tribune editorial staff.
The initial photo direction that Zach shared was a perfect fit with my style and approach. Additionally, the Star Tribune was looking for a 30 second video, and it was a perfect fit for me to shoot the video too, adding a more consistent feel to the entire campaign.
We scheduled the big shoot for the beginning of July, photographing at four locations throughout the Mall of America, catching the afternoon sun at Lake Calhoun, and wrapping the day outside the Guthrie Theater. After bumping the shoot once because of poor weather, we had just a gorgeous day to shoot, making it easy to capture that fun, relaxed summer feeling for each location. I was thrilled to have Eric Schleicher (Filmerkid.com) as a 2nd shooter covering video while I captured the stills.