In January, I partnered with Capsule Design and the Minnesota Orchestra to create a new photographic style for the 2019/2020 orchestra season campaign. It was wonderful to partner with Capsule early in the process, discussing a few different photo direction options. We settled on a very clean modern look with bold colors all created with lighting effects and captured in-camera, based partly on a portrait of Dessa I’d shot in 2017 for The Current.
Having traveled with the Minnesota Orchestra in 2015 on their historic trip to Cuba, I was familiar with much of the orchestra’s communications team, and also some of the musicians. I still made sure I researched deeply about each of the musicians backgrounds, making notes of things to chat about with each musician. Having worked with American Public Media’s Performance Today on many projects – it turns out I’ve met former colleagues or instructors of many of the musicians, or have traveled to some of the same summer music festivals they’ve attended, like the Aspen Music Festival, and Music from Angelfire.
We photographed music director Osmo Vanska, concertmaster Erin Keefe, and eight other orchestra musicians at Orchestra Hall over two days following daily rehearsals. It was a cozy setup in the basement of the hall, in a room full of many of the large wooden crates the orchestra uses when going on international tours. While the focus for the shoot was to create hero still imagery, I also captured some beautiful slow-motion footage of the musicians performing.
The funniest moment of the whole shoot was while shooting video of Osmo – having learned he loves to ride a motorcycle when he’s got time off – I asked him to imagine himself cruising along the Mississippi river, hoping to get a little smile out of him. Upon the request, he threw his baton crashing to the floor, putting his hands up “revving” the throttle of his imaginary motorcycle, and a huge smile stretched across his face.
Keep an eye out for the campaign as it rolls out further this year.
Client - Minnesota Orchestra:
Jen Keavy - Director of Marketing
Gwen Pappas - Communications Director
David Sailer - VP of Marketing
Emma Plehal - Communications Manager
Joa Jean - Art Director
Brian Adducci - Creative Principal
Sarah Day - Account/PM
Emma Rotilie - Designer
Kayla Petrich - Designer
Nate Ryan - Photographer
Karl Herber - Digital Tech
Steel Brooks - Assistant
Ann Marshik - Clothing Stylist
Kim Horecka - Hair and Makeup groomer