Donkey Label, a Minnesota cycling apparel and accessories brand, has been committed to bike racing since it's inception, but this year they also began sponsoring a team of elite racers. The team was created with a goal of having more transparency and allowing people a behind the scenes look at life on an elite cycling squad.
DonkeyLabelRacing.com was built to highlight photo galleries from races, and publish articles written by the team members about racing, diving into things like training, bike tech, and nutrition.
Early this summer, DL Racing sponsored a team in the prestigious North Star Grand Prix, a five day professional stage race in the Twin Cities. In addition to the local Minnesota riders, Donkey Label Racing invited two Australians to join the team for this competition. I followed the team through the race, from the pre-race meeting, to an early morning time-trial, and even joined the team in the RV as they drove to Cannon Falls for the road race stage. It was an exciting race to spectate from the inside, sharing in the excitement of the team having the leader’s yellow jersey for several days, over several strong favorites in the field.
Below is a small selection of images from the North Star Grand Prix. DonkeyLabelRacing.com has a larger gallery, and images from a track night of racing at the National Sports Center Velodrome in Blaine, MN.