Cyclocross has been the core of Donkey Label's focus in their mission to make the best possible cycling apparel. This fall DL put together a new cycling team in partnership with Scratch Labs nutrition, HED wheels, and the Bicycle Haus as sponsors. The team has elite racers across the country racing cyclocross on the DL.
Also this fall, the team got a mascot of sorts – a jacked up '78 Toyota Land Cruiser. While a little bit of a bumpy ride, the old truck lets everyone see that Donkey Label is at the race.
For this past weekend's Velo CX race, held at the National Sports Center Velodrom, I jumped in the DL truck and rode with owner Paul Krumrich to capture a day at the races. With Donkey Label as one of the weekend's sponsors, the truck was parked front and center, right next to the podium. 60 minutes of racing, and it was DL on the podium in both the masters 35+ and the cat 3 races.