Beds are universal, but not something we discuss day to day. With this project I worked with Normal Life Productions from NYC to look at how your bed can effect your entire life, and the energy you have to tackle your day. The project for Sleep Number Beds focused on twelve real and very busy people across the country, and gave them the new high-tech Sleep Number x12 bed. After a month or two, each person was interviewed to see how their sleep habits and energy levels changed.
In Minneapolis, Ryan Libby, who both works in advertising and is also an owner of 612 Brew, was the lucky recipient of the new bed. We worked to capture how better sleep gives Ryan more time and energy.
Over the last few years, I've built a great relationship with Normal Life Productions. This was my third project working with them in Minneapolis, following projects for Pepsico and Sony Music. For this project we had a very small team so we could move quickly and shoot the whole project in roughly half a day. Since the video was released in June, it has seen almost 800,000 views.
Production: Normal Life Productions
Director: Sara Amos
Director of Photography: Nate Ryan
Location Sound: Patrick Schaffer